Daycia Harley
A life adventurer with a passion for content creation and social media marketing for brands, products, and people! ✈️ 👩🏿💻 | Content Creator @daylightful – 40K followers throughout all socials!
- Role
- Paid Social Specialist at dentsu
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Daycia Harley
Hello and welcome! I\'m an experienced Social Media and Content Manager skilled in video…
Experience
Paid Social Specialist
Aug 2024 — Present
Managed campaign budgets ranging from $100K to $300K across platforms like Facebook, Instagram, Snapchat, and TikTok for P&G brands, including Zevo, Mielle, and Fabric Care, ensuring efficient resource allocation and maximizing ROI.• Analyzed campaign performance data using Excel and platform analytics tools (Meta Ads Manager, TikTok Ads, SnapChat Campaign Manager), identifying trends to optimize ad spending and improve targeting, resulting in a 15% increase in overall purchases across all brands.• Used data storytelling to provide actionable insights and make informed recommendations on whether to continue, pause, or modify ad campaigns based on metrics such as CTR, CPA, and ROAS, driving significant improvements in key performance indicators.
Education
University of Cincinnati
Neurobiology and Asian Studies, Neurobiology and Neurosciences
2010 — 2015
Skills
- Customer Service
- Photoshop
- Microsoft Word
- Social Media
- Event Planning
- Leadership
- Powerpoint
- Microsoft Excel
- Public Speaking
- Teamwork
- Windows
- Microsoft Office
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