Dayanna Ramirez
Digital Marketing: Innovative & data-driven tactical marketing to grow brand presence and maximize revenue.
- Role
- Marketing Strategy at A&p Creative
- Location
- Pompano Beach, FL, US
- LinkedIn followers
- 500 followers
About Dayanna Ramirez
Digital marketing is my passion and would love the opportunity to work alongside your team to help grow your brand. Creating, leading, and implementing: National & global marketing strategy development (digital, print, and radio)|Brand growth strategies | Revenue growth strategies | Measure & analyze ROI & KPIs | Customer retention strategies & optimization of initiatives | National & global brand growth plans & initiatives| Product & brand positioning | Brand management | Digital roadmaps |Marketing Budgets| Paid campaigns (AdWords, Bing, Social Media)| Process & project mapping | Competitive analysis | Market forecasts | Industry trends | Process improvement | Social media influencer marketing
Experience
Marketing Strategy
Jan 2014 — Present
Direct multi-brand paid and organic digital marketing strategies and campaigns (paid search, internal/external campaigns, traditional and cross-channel) Leverage Business Intelligence data to identify program KPIs by audience and channel, and develop projections for quarterly & yearly plans based on historical performance and industry benchmarks. Provide reporting to leadership & stakeholders Develop and follow-through of 360-degree digital marketing strategies (social, branding, email, print, campaign, web, retargeting, etc.) leading to a 30-65% revenue increase (national and global as well as new and existing product launches) Creation & development of engaging content & email campaigns designed to reach multiple clients B2B and B2C targets Establishment & management of all project deadlines, timelines, creative briefs, management of all accounts and Google Analytics & Google Optimize reporting Creation & implementation Software Development Life Cycle Accounts: Citrix (technology), IELLO (Gaming), Scorpion Masque(Gaming), LOKI (Gaming), A&P Gaming (Gaming), B Team Games (Augmented Reality), Panda Panda Gaming (Gaming), TRxLink (technology/software), Baptist Health South Florida (medical), Broward Health (Medical), ACAMS (financial).
Education
Florida Atlantic University
BS, Accounting & Marketing
2011 — 2013
Broward College
AA, Accounting & Marketing
2008 — 2010
Florida Atlantic University
Bachelor of Arts - BA, Marketing
Broward College
Associate of Arts - AA, Accounting
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