Dayananth Varun

About Dayananth Varun

Breaking into enterprise accounts isn’t easy - platform providers need strong partners who can open doors and create value. That’s where I come in. As Director of Strategic Partnerships at Relevantz, I work with Salesforce, ServiceNow, and AWS to turn collaboration into growth. From managing partner marketing budgets to driving joint go-to-market strategies, I make sure partnerships deliver real business outcomes. Partner-centric events and joint campaigns? They’re not just activities - they’re accelerators for visibility and revenue.Standing out in a crowded IT services market is another challenge. I tackle this by shaping marketing strategies that amplify our brand and strengthen partner-driven growth. Whether it’s digital campaigns or thought leadership content, I use data-driven insights to create programs that resonate with enterprise audiences and complement sales efforts.And because the future of marketing is AI-powered, I’m passionate about integrating personalization, predictive analytics, and automation into our workflows. The result? Smarter campaigns, better customer experiences, and a competitive edge for Relevantz and its partners.Key AchievementsAt Relevantz- Rebranding - Handled End-to-end of Rebranding initiatives from Object Frontier to Relevantz within 6 months- Team Management - Handling 16+ core marketing team members with skills from campaigns, content, creative, marketing operations and researchAt Ziffity- Achieved 6 customer wins with TCV of USD 800K in the first year with Ziffity- Implemented Demand Generation Programs with the combined budget of 200K- Hired and Managed 16 member Marketing and Inside Sales Team and drove number driven GTM approachAt Cognizant Technology Solutions- Responsible for demand generation and integrated campaign programs for Digital Imperatives in North America and APAC with the combined budget of USD 4.1 million - Handled budget of USD 1 Million per year for the SAP practice and generated 10X RoI by working with Client Partners and account executivesAt Aspire- 150+ leads generated in a calendar year for Infrastructure Management Services and won the top performer of the year- Executed the regional marketing plan, including a comprehensive lead generation program for responsible messagesMy specialties encompass IT Services Marketing Strategy, Marketing Analytics, LinkedIn Marketing, Marketing Automation, Account Based Marketing, Event Promotion, and Content Marketing.Proficiency in Tools - Hubspot Marketing Certified, Hubspot Sales CRM, Salesforce CRM

Experience

1. Director of Field Marketing

   Relevantz

   May 2021 — Present · Chennai, IN

   As Director of Partner Relations & Marketing at Relevantz, I lead strategic alliances with platform providers such as Salesforce, ServiceNow, and AWS to drive enterprise growth. My role focuses on enabling joint go-to-market strategies, building strong partner ecosystems, and leveraging marketing initiatives to amplify brand visibility and partner success.I work closely with Account Executives from partner organizations to identify enterprise opportunities, accelerate deal cycles, and deliver innovative solutions that combine cloud, AI, and modernization services. Additionally, I oversee marketing programs that strengthen partner relationships and position Relevantz as a trusted transformation partner.Rebranding - Handled End-to-end of Rebranding initiatives from Object Frontier to Relevantz within 6 months. Branding -Involved in Brand messaging, persona development, logo creation, employer branding and corporate brandingPipeline ownership - Responsible for pipeline joint ownership along with Sales by generating and closing opportunities for the organizationCampaigns Management - Developed and launched service level campaigns for core modernization, cloud engineering and contactless paymentTeam Management - Handling 16+ core marketing team members with skills from campaigns, content, creative, marketing operations and researchLeadership Social Branding - Worked with the core leadership in developing strategy and implementation activities for social presence/voice in platforms such as LinkedIn, YouTube and Paid MediaAnalyst and Press Relations - Handled analyst relations and press releases with Gartner, Forrester, IDC and other PR organizationsEvents Management - Participated in events such as Fintech South 2022 and generated opportunities from various events

Education

• ITM Group of Institutions

  M.B.A, Marketing

  2004 — 2006

• Bharathiar University

  B.E, Electronics & Instrumentation

  1999 — 2003