Dayana Jimenez
Building Lulo Leather | Elevating Brands Through Global Strategy & Marketing | Open to Collaborations
- Role
- Founder & Entrepreneur at Lulo Leather
- Location
- Rockville, MD, US
- LinkedIn followers
- 500 followers
About Dayana Jimenez
In July 2023, I began a new chapter—moving from Bogotá to Maryland with my family and a…
Experience
Founder & Entrepreneur
Jul 2024 — Present · Montgomery County, MD, US
Launched Lulo Leather as an extension of my family’s legacy business, bringing handcrafted Colombian leather goods to the U.S. market.Developed a full business plan tailored to the Maryland market with support from MWBC.Built the brand from the ground up, including product descriptions, SEO, and digital storytelling.Managed product inventory, created marketing campaigns, and organized sales through pop-up markets and fairs.Created social media channels to raise brand awareness and build a community around artisanal craftsmanship.Engaged with customers directly to receive feedback, test new ideas, and adapt products to local market preferences.Lulo Leather is more than a brand—it’s a tribute to legacy. Inspired by three generations of leather craftsmanship in Bogotá, Colombia, Saint Lulo was born in Maryland as a heartfelt endeavor to share our heritage with a new community.Each product is handcrafted with care, blending time-honored techniques and modern design to offer elegant, meaningful leather goods. Behind every piece is a story—of family, tradition, and the passion to build bridges between cultures through artisanal beauty.At Lulo Leather, we believe in creating products that don’t just last—they connect.In addition to growing Saint Lulo, I’m currently open to new consulting projects, part-time collaborations, or full-time roles where I can contribute my experience in business development, international sales, and brand strategy.
Education
Politécnico Grancolombiano
Profesional en Mercadeo y Publicidad
Universidad EAN
Especializacion Finanzas y Negocios internacionales , Finanzas internacionales
Universidad EAN
Specialization, International Finance
Politécnico Grancolombiano
Profesional en mercadeo y publicidad
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