Dax Allen

WORK HISTORY

EDUCATION

SKILLS

ABOUT DAX ALLEN

Experienced Marketing and New Business Development executive with a demonstrated history of success in the Consumer Goods industry and progressively increasing levels of responsibility. Expert in discovery of Consumer Insights and Leading Cross Functional teams to develop these into Innovative New Products, Consumer Experiences and Platforms that are commercialized to Drive Revenue and Share growth. Notable success identifying white spaces in highly competitive markets and leading strong Brands, or creating new brand positions and high impact Marketing Communications to drive conversion with targeted customers. Able to create highly motivated Teams by connecting Talented Individuals to each other through a strong Vision, sense of Personal Ownership, and Creative Freedom that enables success and fun even in high stress situations. Skilled at leading Strategic Change initiatives to develop new Capabilities and Change Management to deploy new Processes that drive higher effectiveness across complex organizations. Highly skilled at Data Analysis, plus using Key Performance Indicators and Modeling to identify business improvement opportunities and enabling action against the root cause(s). Lean Six Sigma Green Belt with passion to drive Continuous Improvement across the enterprise.