Dawn Staudt

About Dawn Staudt

I help companies attract and retain customers through results-based multichannel marketing campaigns and social media marketing developed through industry analysis, regardless of the size of the budget. Let me analyze your current marketing initiatives and provide strategic insights and updates to help your company execute the best marketing plan. I\'m passionate about getting creative to provide unique, collaborative marketing plans to help your company stand out in the crowd. I think it\'s important to provide the best possible marketing to increase your company\'s brand awareness.As a yoga instructor, calm is my superpower. When faced with deadlines, or fast paced working environment, I have the skills to remain calm and objective. My love of photography and all things media give me insight to current trends. Some of my capabilities include B2B marketing, Account based marketing, multichannel marketing, cloud based programs, brand management, product launch, project management, contract negotiation, account management and exceptional communication skills.Selective accomplishments include:* Increased social media reach for three lines of business by 300% in one year* Reputation management for centers, growing positive reviews by 55% in 2022* Managed paid search team increasing leads by 27% in 2022* Developed marketing initiatives which increased call-in requests by 58%, with 25% converting to new clients, the largest increase in company history* Secured placement of 3 new SKU’s on the Wal-Mart shelf and an Action Alley promotion in 2017 in a declining market* Negotiated contract deal terms for new licenses. Generated over $2.5 million in new business in 2009 and over $5 million in new business in 2010* Negotiated renewal terms in 2009 resulting in a cost savings 41% over prior yearI look forward to connecting with you on LinkedIn.

Experience

1. Local Performance Marketing Specialist

   Bath Fitter

   Feb 2026 — Present · Nashville, TN, US

   Define, track and monitor KPIs focused on appointments and cost per appointment by channel and market* Act as the main point of contact for assigned corporate location, ensuring alignment with retail operations* Develop and optimize paid media strategies across digital and traditional channels with agency partners* Manage media budgets and ensure optimal allocation and ROI tracking* Analyze campaign performance, identify optimization opportunities and guide strategic decisions* Partner with creative and brand teams to optimize messaging and creative based on performance insigh* Oversee campaign set-up, tracking and data integrity (UTMs, tagging, landing pages, APIs)* Share insights, performance results and best practices with internal teams and local markets

Education

• Commonwealth University-Mansfield

  Bachelor of Arts (BA), Political Science and Philosophy

  1985 — 1989

Skills

• Public Relations
• Business Strategy
• Account Management
• Sales
• Microsoft Word
• Integrated Marketing
• Online Marketing
• Excel
• Leadership
• Competitive Analysis
• Contract Negotiation
• Creative Direction
• Marketing
• New Business Development
• Word
• Market Research
• Public Speaking
• P&L Management
• Email Marketing
• Business Development
• Licensing
• Management
• Forecasting
• Budgets
• Advertising
• Product Development
• Negotiation
• Marketing Management
• Creative Development
• Strategic Planning
• Brand Management
• Cross-Functional Team Leadership
• Packaging
• Brand Development
• Marketing Strategy
• Project Management
• Sales Management
• Powerpoint
• Microsoft Excel
• Marketing Communications