Dawn R. Riedel
Digital-First Marketing Leader | Generating Digital Traffic, Leads and ROI | Building High Performance Teams
- Role
- Director of Marketing at Heiser Automotive Group
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Dawn R. Riedel
I am an accomplished marketing professional with a track record of driving revenue and…
Experience
Director of Marketing
Jun 2023 — Present · Glendale, WI, US
As Marketing Director at Heiser Automotive Group, I lead with a digital-first approach that fuels measurable growth across sales and service. I design and execute strategies that drive online traffic and high-quality leads for both new and used vehicles, while also maximizing service appointments—ensuring every dealership department benefits from our marketing efforts.By blending innovative digital campaigns, data-driven lead generation, and customer-centric storytelling, I bring together the sophistication of strategies used by the world’s largest brands (Toyota, Chevrolet, Ford, Cadillac, Lincoln) with the approachable personality of a family-owned dealership group that has proudly served Wisconsin for more than 100 years.My focus is on creating seamless customer journeys that begin online and continue in-store—through search, social, video, email, and emerging platforms—positioning Heiser as both a trusted local choice and a forward-thinking leader in automotive retail.
Education
University of Illinois Urbana-Champaign
Bachelor of Science, Finance
1989 — 1993
Illinois State University
MBA, Marketing
Skills
- Creative Strategy
- Leadership
- Marketing Communications
- Strategic Partnerships
- Strategic Communications
- Market Research
- Strategic Planning
- Interactive Advertising
- Relationship Management
- Direct Marketing
- Marketing
- Corporate Communications
- Customer Relationship Management (Crm)
- Business Development
- Competitive Analysis
- Brand Management
- Relationship Marketing
- Strategy
- Marketing Strategy
- New Business Development
- Account Management
- Product Management
- Financial Services
- Crm
- Management
- Project Management
- Outdoor Advertising
- Advertising
- Retail Banking
- Relationship Building
- Sales
- Banking
- Brand Development
- Commercial Banking
- Analytics
- Internal Communications
- Business Strategy
- Time Management
- Corporate Branding
- Integrated Marketing
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