Dawn Odoi

Director @Pos Insights

Bristol, GB

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

Reveal Contact Details

Signup · Get unlimited contacts

WORK HISTORY

Jun 2012 — Present

Director @Pos Insights

View department →

Bristol, GB

Responsible for delivering fully informed shopper insights, to drive targeted POS activations. Experience is built on supporting and guiding bluechip brands, retailers and their agencies, across a wide range of channels and categories, for over 20 years.In addition to traditional and more innovative research methodologies, field services such as merchandising and store audits are an important part of the offer. This combination ensures that insights are more fully formed through a practical working understanding of POS. As a result clients benefit from a stronger and more informed delivery across both operations.

SKILLS

Shopper InsightsNational and International Client RelationshipsStrategic PlanningIntegrated MarketingTeam ManagementMerchandisingForecastingShopper MarketingBudgetsDirect MailConsumer InsightDigital MarketingPosTrainingQuantitative ResearchMarket ResearchTurning Results Into Actionable FindingsMarketing ManagementMarket AnalysisFast-Moving Consumer Goods (Fmcg)Retail MarketingCost Leadership and Lean ProcessesRetailB2bDirect MarketingBrand DevelopmentStrategyPoint of Sale (Pos) SystemsBrand ManagementMarketing StrategyDemand ManagementMarketing CommunicationsAnalysisAccount ManagementUsing and Interpreting Research to Feed Strategic DevelopmentBusiness-to-Business (B2b)Customer InsightFmcgQualitative and Quantitative ResearchProject Management

ABOUT DAWN ODOI

Work with brands, retailers and their agencies to maximise the connection with shoppers…

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.