Dawn Marie Peterson

About Dawn Marie Peterson

Senior Technical Program Manager (TPM) and Strategic Digital Consultant with 15+ years of experience leading enterprise initiatives across UX, Agile delivery, content systems, and marketing technology. Skilled in launching user-centered solutions, scaling impact, and leveraging AI tools to streamline workflows, optimize reporting, and improve cross-functional collaboration.

Experience

1. Ai Consultant Knowledge Enablement

   ASG

   Jul 2025 — Present · Carlsbad, CA, US

   Providing strategic consulting to support ASG\'s AI enablement efforts by improving the structure, clarity, and usability of core knowledge base assets. Focused on transforming fragmented training materials and internal documentation into standardized, AI-searchable formats and piloting custom GPTs to support internal hiring workflows and documentation accessibility.• Transformed a library of legacy training materials and operational docs into AI-compatible playbooks for Finance, IT, Talent, HR, and GTM teams. Applied clean IA, hierarchy, tagging, and metadata to support ingestion by Gemini/AgentSpace tools, including testing for natural language search performance and response quality• Developed custom GPTs to support Talent team hiring workflows, enabling scorecard and job description generation from centralized inputs and shared content libraries• Collaborated with internal stakeholders to define best practices for documentation hygiene, knowledge governance, security protocols, and scalable AI integration across functions

Education

• Portland State University

  Certification, Digital Marketing Strategies

  2010 — 2010

• Portland State University - School of Business

  Bachelor of Business Administration (B.B.A.), Finance, General

  2012 — 2017

• Minnesota State University, Mankato

  AA, Liberal Studies

  2001 — 2003

• Portland Community College

  Certification, Project Management

  2010 — 2011

• Portland State University

  Certification, Interactive Producer

  2010 — 2011

• Portland State University

  Certification, Project Management

  2009 — 2010

Skills

• Visio
• User Interface Design
• Xhtml
• Web Analytics
• SEO
• Business Analysis
• Jquery
• Wireframes
• Css
• User Interface
• Sharepoint
• Usability
• Content Management
• Adobe Acrobat
• User Experience Design
• Html
• Software Documentation
• Social Media
• Interaction Design
• Web Design
• Cms
• User Experience
• Content Strategy
• Captivate
• Sitecore
• Dreamweaver
• Illustrator
• Indesign
• Graphic Design
• Quality Assurance
• Web Content Management
• Social Media Marketing
• Wordpress
• Photoshop
• Agile Methodologies
• Project Management
• Information Architecture
• Customer Experience