Dawn Matson

Director, Corporate Communications, Rockwell Automation

Role
Director, Corporate Communications at Rockwell Automation
Location
Milwaukee, WI, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Dawn Matson

Strategic marketing, planning and communications leader focused on delivering results. Guides collaboration across complex organizations and develops high performing teams. Able to lead in-person, hybrid and fully remote teams while maintaining commitment to quality outcomes and employee engagement. Quickly pivots team priorities to align with evolution of company business environment. Recognized for developing and executing turnaround plans for departments and programs. Achieves objectives through clear communication, creative problem solving, focused program leadership and dedicated partnerships. Leverages consumer insights and data to develop and execute innovative strategies to increase customer engagement and deliver results. Strong commitment to customer experience to develop loyalty, build advocacy, differentiate from the competition, and drive business value.CORE COMPETENCIES: Strategic Marketing Planning & Execution | Corporate Strategy | Annual and Multi-Year Strategic Planning | Product, Category and Brand Management | Digital Marketing | Digital, Print and Video Creative Leadership | Media Planning | Agency and Partner Management | Financial Stewardship | Program Management | Executive Team Facilitation | Internal and External Communications Leadership | Crisis Communication Development and Reputation Management | Social Media Strategy | Public RelationsCategory Management Experience: Apparel - Men\'s, Women\'s, Children\'s, Juniors and Young Men\'s, Footwear, Beauty, Skincare, Fragrance and Cosmetics, Toys, Hard and Soft Home, Seasonal, Jewelry, and AccessoriesCONTACT: dawnmatsonb@gmail

Experience

  1. Director, Corporate Communications

    Rockwell Automation

    Feb 2024 — Present · Milwaukee, WI, US

Education

  • University of South Dakota

    Bachelor of Science - BS, Mass Communication/Media Studies

Skills

  • Media Planning
  • Brand Management
  • Marketing Strategy
  • Marketing
  • Online Advertising
  • Digital Strategy
  • Social Media Marketing
  • Digital Marketing
  • Creative Direction
  • Interactive Marketing
  • Digital Media
  • Strategy
  • Mobile Marketing
  • Brand Development
  • Advertising
  • Integrated Marketing
  • Marketing Communications
  • Art Direction
  • Media Buying
  • Direct Mail

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Dawn Matson — Director, Corporate Communications at Rockwell Automation in Milwaukee, WI, US | Unifers