Dawn Lynn Lego

About Dawn Lynn Lego

I believe in marketing that moves people, not just to click or give, but to care.For more than 16 years, I’ve helped brands and nonprofits connect purpose with performance through storytelling, strategy, and heart. At Auction Packages, I’m focused on helping nonprofit leaders create connected donor experiences that build trust, spark generosity, and accelerate impact.I love turning complex ideas into meaningful moments, the kind that inspire action and remind us why we do what we do. I’m driven by collaboration, fueled by curiosity, and grounded in the belief that innovation and inclusion go hand in hand.Beyond my work in social good technology, I serve as the Development Director for You Me Neurodiversity (formerly Morgan Marie Michael Foundation), helping advance neurodiversity awareness and inclusion through creative, hands-on advocacy.I’m passionate about building communities, elevating voices, and helping fearless teams do well by doing good.“In the middle of difficulty lies opportunity.” – Albert Einstein

Experience

1. Marketing Director

   Auction Packages

   Dec 2025 — Present · US

   As Director of Marketing at Auction Packages, I lead brand strategy, demand generation, and go-to-market initiatives that help nonprofits maximize fundraising outcomes through unforgettable auction experiences and experiential travel. I oversee integrated marketing programs spanning brand positioning, digital strategy, content, email, partnerships, and campaign execution, ensuring every touchpoint reflects trust, clarity, and purpose. My work focuses on connecting donors to mission, increasing nonprofit confidence, and driving sustainable revenue growth for the business.At the core of my role is a deep commitment to serving nonprofits with marketing that is human, strategic, and results-driven, balancing creativity with data, and storytelling with performance.