Dawn Lamattina Asher

About Dawn Lamattina Asher

I am an engagement marketing consultant and producer. My specialty is producing real experiences that increase brand loyalty using narrative touch points that engage a community into lasting partnerships with the brand. I believe we build a tribe one person at a time. As the founder and CEO of my company, Tribe of Asher, I produce customized engagement between brand and individual. We spark intimate connections for life. CORE VALUES: loyalty / connection / imagination / strategy / generosity PROFICIENCY: brand events, activations, experiential design, product development, partnership programs THRIVES IN: collaboration with brand marketing, creatives, account management and cross-disciplinary teams LEADERSHIP: resourceful, collaborative, empowering EQ PROFILE: empathetic, curious, discerning; an active listener, skillful communicator & energetic host I have spent over a decade using compelling story as my canvas, actualizing these life impacting experiences with media, design, and live & virtual engagement. I began my career in film & television marketing, working at renown creative agencies, and I loved it! I later opened the doors of Tribe of Asher to produce and direct branded commercial, documentary film and live events. My background in advertising, production and events has culminated to build Tribe of Asher as it is today, an experiential marketing agency.

Experience

1. Dressember Advocate

   Dressember

   Jan 2014 — Present · Los Angeles, CA, US

   We wear a dress or tie to bring awareness and collect donations to end human trafficking. In our main campaign season December to January, with the dress as our flag, we carve a path to a better future for people everywhere. In the Spring we run/walk the Dressember 5K wearing the same mission. We seek support to fund holistic, life-saving prevention, rescue, and aftercare through our programmatic partners. Together, we are dismantling trafficking across the world.

Education

• Georgia State University

  Marketing

  2001 — 2003

• Santa Monica College

  Core studies

  2003 — 2003

• University of Southern California

  Bachelor's degree, Annenberg School for Communication with an Emphasis in Entertainment

  2004 — 2006