Dawn Holmes

Adjunct Lecturer and Visiting Fellow @Alliance Manchester Business School

Manchester, GB
MOBILE NUMBERS
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WORK HISTORY

Jun 2023 — Present

Adjunct Lecturer and Visiting Fellow @Alliance Manchester Business School

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Manchester, GB

EDUCATION

1983 — 1987

University of Staffordshire

Bachelor's Degree, BEng (Hons) - Mechanical Engineering

1991 — 1991

Vanderbilt University Owen Graduate School of Management

Master of Business Administration (M.B.A.), Consumer Psychology, HR, Strategy (Exchange Placement)

1990 — 1992

Alliance Manchester Business School

Master of Business Administration (M.B.A.), Marketing, Strategy, Business, Finance

2015 — 2022

Alliance Manchester Business School

DBA (Doctorate of Business Administration), Customer Experience and Big Data

SKILLS

Business-to-Business (B2b)CrmCustomer InsightMarketing StrategyLeadershipTrainingProduct ManagementSalesInsight GenerationMarketing CommunicationsStrategyE-CommerceKey Account ManagementMarket ResearchBusiness PlanningBusiness DevelopmentProject ManagementData MiningMarketingTrend AnalysisCustomer Relationship Management (Crm)Big Data AnalyticsStrategic PlanningManagementAccount ManagementChange ManagementBusiness IntelligenceQualitative ResearchMarketing ManagementB2bB2b MarketingCompetitive AnalysisCustomer ExperienceBig DataTeam LeadershipBusiness StrategyProduct Marketing

ABOUT DAWN HOLMES

After many years of marketing in the tech sector, I moved into education to share the knowledge and experience of marketing with a new generation of marketers. I teach at Alliance Manchester Business School, where I lecture in Marketing, Operations and Data topics. I am also a guest lecturer for SPD @ Salford University.I have a Doctorate in Business Admin (DBA), based on researching how companies use data to enhance customer value. In addition to lecturing, I also hold roles within other organisations where there is mutual benefit. These include the Chartered Institute of Marketing where I was non-Executive Director for 6 years.Specialties: Improving customer experience by interpreting information, data and trends; gaining insight, telling stories and developing marketing strategies; conducting and analysing qualitative and quantitative research; developing and deploying business strategies, teaching and training in the areas of marketing, data and analysis.

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Dawn Holmes — Adjunct Lecturer and Visiting Fellow at Alliance Manchester Business School in Manchester, GB | Unifers