Dawn Gonzalez

About Dawn Gonzalez

Leading the marketing frontier at Magswitch Technologies, my focus encompasses both strategic oversight and hands-on execution of comprehensive campaigns that resonate across global markets. Specializing in magnetic solutions, I adeptly navigate the intersection of new business development and marketing communications.My expertise in customer relationship management helps lay the groundwork for enduring partnerships and propelling customer engagement strategies. My mission is not only to foster growth for Magswitch but also to serve as a catalyst for innovation, constantly seeking to refine our approach to meet the dynamic needs of the industry.

Experience

1. Global Marketing Manager

   Magswitch Technologies

   Oct 2022 — Present · US

   As the Global Marketing Manager at Magswitch, I lead the development and execution of our global marketing strategy, ensuring brand consistency and measurable impact across all business units and regions. I manage a wide range of responsibilities spanning corporate branding, product launches, digital marketing, trade shows, and vendor relations — all aimed at driving growth and elevating our brand.Current responsibilities include:Developing and executing the company’s annual marketing plan in alignment with business unit goals.Managing the Magswitch brand across all platforms and ensuring consistent messaging and visual identity.Coordinating and promoting trade show presence from logistics and booth design to promotional campaigns and lead follow-up.Leading new product marketing efforts, including go-to-market strategy, media creation, packaging, and launch content.Creating and maintaining executive-level dashboards to track SEO, web, and social media performance.Overseeing website management and e-commerce optimization for improved user experience and conversions.Managing outsourced partners, including SEO consultants, designers, photographers, and content creators.Producing internal and external communications, including sales collateral, catalogs, onboarding decks, and training presentations.Driving social media growth and engagement through strategy, content planning, and targeted campaigns.Managing annual marketing budget and monthly reporting to support financial oversight and planning.I thrive in fast-paced, cross-functional environments and am passionate about creating scalable systems, data-driven campaigns, and marketing initiatives that drive brand visibility and business growth.

Education

• University of Phoenix

  Bachelor of Science (BS), Business Management w/ additional in Marketing

Skills

• Email Marketing
• Forecasting
• Continuous Improvement
• Management
• Manufacturing
• Budgets
• Advertising
• Manufacturing Engineering
• Product Development
• Analysis
• New Business Development
• Lean Manufacturing
• Project Planning
• Marketing
• Marketing Strategy
• Project Management
• Crm
• Marketing Communications
• Software Documentation
• Engineering
• Six Sigma
• Automotive