Dawn Fitzgerald

About Dawn Fitzgerald

Innovative leader who inspires teams and helps create the vision, strategy, and sense of urgency required in today\'s environment of constantly changing customer and associate expectations. Develops a culture of innovation, which goes beyond digital transformation by leveraging associates and their unique contributions. Fosters mindset of customer-first approach. Proven track record of successful leadership of challenging initiatives.She holds a BA from University of Houston, a Masters Certificate in Project Management from George Washington University, an MBA from University of Phoenix, is PMI–Project Management Professional (PMP) certified. She was a board member of Association of Women and Computing AWC’s Houston Chapter where she chaired the Gala from 20••••04, earning the National President’s Award. Dawn was awarded the Top Women in Technology Houston Award in 2005. She also serves on the board of Houston Achievement Place and Family Services of Houston.

Experience

1. Sr Director, Sysco Marketing Services and Global Packaging

   Sysco

   Jun 2005 — Present · Houston, TX, US

   Responsible for leading a large multi-functional team that is a North America foodservice and hospitality consultancy group, specializing in the brand strategy, digital marketing, performance optimization, and technology needed to modernize our customers’ marketing capabilities, improve their consumer experiences, and make their business overall smarter. Responsible for customer value creation strategies to accelerate case growth, drive margin, and deliver gross profit improvement for Sysco. Additionally, responsible for global packaging innovation, oversight of strategic planning and processes, and global standards to create packaging that disrupts the shelf and delivers premium points of differentiation, enabling growth in core brands.Notable Accomplishments:• Grew Menu Services team productivity from projects a year in 2013 to over in 2021while experiencing a 30% reduction in workforce – a increase in output • Sysco Studio – restaurant marketing platform; created vision, strategy and launched new customer application across US in ~4 months, with ~6K+ associates trained in 70 US markets• Led the graphic designer centralized standardization - going from ~80 distributed Graphic Designers to 35 center-led;~$2M savings• Established asset management solution and project management tools and processes for menu & creative design teams• Established the first ever Marketing Services Center of Excellence – providing creative services to over 70 sites and offering marketing services to ~100K+ customers • Provided leadership that enabled Marketing Services customers bring increased sales, cases, gross profit and a higher NPS score when compared to customers who do not utilize Marketing Services on a per-case or per-customer basis

Education

• University of Houston-Downtown

  Bachelor's degree, Computer and Information Sciences and Support Services

• University of Phoenix

  Master of Business Administration - MBA, Project Management

• University of Virginia Darden School of Business

  Executive Development, Foodservice

Skills

• Training Delivery
• Cross-Functional Team Leadership
• Sales & Marketing Leadership
• Budgets
• Performance Management
• Crm
• Sap
• Account Management
• Change Management
• Business Process
• Business Intelligence
• P&L Management
• Income Statement
• Process Improvement
• Inventory Management
• IT Strategy
• Pmo
• Pmp
• Team Leadership
• Erp
• Strategic Partnerships
• Leadership
• Business Analysis
• Vendor Management
• Project Planning
• Supply Chain
• Executive Management
• Operations Management
• Strategy
• Information Technology
• Project Management
• Pricing
• Business Strategy
• Key Account Development
• Integration
• Program Management
• Governance
• Business Process Improvement
• Strategic Planning
• Sharepoint