Dawn Christensen
Marketing Director at Cray Physical Therapy | Creative Strategist | Helping Brands Build Trust, Visibility & Connection
- Role
- Marketing Director at Cray Physical Therapy
- Location
- Plymouth, MA, US
- LinkedIn followers
- 500 followers
About Dawn Christensen
I’m a marketing professional with 20+ years of experience in brand development, content…
Experience
Marketing Director
Jan 2022 — Present · US
Marketing Material Design:Create and manage all print and digital materials—flyers, brochures, signage, and branded content—to promote Cray Physical Therapy and its services.Community Engagement & Sponsorships:Build local relationships and manage sponsorships, partnerships, and event participation to boost brand visibility and community connection.Product/Service Development:Collaborate with leadership to develop and promote new service lines (e.g, Center for Pelvic Health) aligned with patient needs and market trends.Online Presence Management:Oversee Cray’s digital footprint for clarity, consistency, and engagement across all platforms.WebPT Local & Google Business: Manage listings, reviews, and local search optimization to increase visibility and attract new patients.Website Management: Coordinate updates, SEO, blog content, and UX improvements to support conversion.Social Media Strategy: Plan and publish content on Instagram, Facebook, LinkedIn, and more to educate, inform, and grow our audience.Brand Strategy & Campaign Execution:Ensure consistent branding and messaging across all touchpoints. Plan and launch campaigns aligned with business goals and seasonal initiatives.Analytics & Reporting:Monitor KPIs using tools like Google Analytics and WebPT Local to inform strategy and measure impact.Internal Collaboration:Work closely with staff and leadership to align marketing with patient experience. Support internal communications and team-wide messaging.Reputation Management:Monitor and respond to online reviews to support brand trust and patient satisfaction.
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