Dawn Cerrato

About Dawn Cerrato

Strategic and results oriented leader who loves helping individuals, teams, executives, and organizations achieve their goals. It doesn\'t matter what industry I\'m in- my focus is on building capabilities, defining KPI\'s, and measuring results. Achieving this through enablement, training, coaching, analytics and process improvement/operational efficiency is my passion. In and out of work I\'m equally driven to help individuals identify, find and excel in rewarding careers that fulfill their purpose and potential.

Experience

1. Sr Manager Global Sales Enablement

   Rapid Micro Biosystems

   Jun 2022 — Present · MA, US

   Analyze and deliver a wide range of sales and business analytics for the executive leadership and commercial sales team including lead generation/conversion, forecasting, funnel kinetics, KPI’s, sales productivity, and close rates. • Create and deliver KPI’s, build dashboards and design reports for the sales organization to measure, assess and improve companywide reporting, analytics, and performance. • Design and deploy new selling program, new sales staging and processes, new lead generation and conversion processes, and competitions to drive performance. • Develop and deliver analytics and presentations for investor, board, and quarterly earnings and weekly funnel review. • Manage the Salesforce Admin team and led the launch and completion of 19 strategic Salesforce projects to improve processes, reporting, data integrity, and automation as part of the 2023 Salesforce roadmap. • Manage, design, and deliver sales and product training and enablement tools including onboarding, Challenger, handling objections, storytelling, needs discovery, opportunity generation, pipeline management and accessing power. • Develop and provide quarterly and yearly forecasting, weighted probabilities, and support key account management.

Education

• Southern New Hampshire University

  MBA, Business and Human Resources

• La Salle University

  BS in Business Administration and Human Resources, Business Management and Human Resources