Dawn Taylor

About Dawn Taylor

Experienced professional in strategic sales, marketing and business development across a broad range of industries including hospitality, health & fitness, telecommunications, technology, software, lifestyle media marketing and professional services. Proven track record in developing innovative and market-appropriate business solutions through a customer-centric approach. Widely recognized by clients and the market at large as an industry thought leader on matters related to leveraging interactive technology to support corporate objectives.

Experience

1. Client Development Executive

   MembersFirst

   Jul 2012 — Present · Wayland, MA, US

   MembersFirst is a leading provider of on-demand, internet marketing and online engagement solutions to member-based organizations in the leisure and hospitality industry. MembersFirst designs, builds, markets and manages dynamic website communities and social networks that connect millions of active and affluent consumers around their common lifestyle interests and activities. • Leverage relationships within the H&F industry to revitalize MembersFirst’s position in this industry as a leading online marketing provider for clubs.• Attend regional and national trade shows representing MembersFirst to showcase and communicate the value proposition to health and fitness clubs.• Provide educational webinars on a variety of topics to help clubs increase member retention, member engagement and member participation.• Utilize Salesforce.com for prospecting, lead generation and tracking of all sales opportunities.

Education

• Massachusetts College of Liberal Arts

  BS, Business Administration

  1987 — 1991