Dawn Seymour
Enterprise Sales Leader | Cancer Diagnostics & Rare Disease | SaaS & Life Sciences Solutions | Presidents Club | C-Level Partnerships | Proven Revenue Growth
- Role
- Principal Owner at Labcorp
- Location
- Kansas City, MO, US
- LinkedIn followers
- 500 followers
About Dawn Seymour
Award-winning enterprise sales leader with 15+ years of success in cancer diagnostics…
Experience
Principal Owner
Aug 2023 — Present · Kansas City, MO, US
Strategic Commercial Consulting for Life Sciences & Healthcare ITDKR Consulting, LLC provides high-impact, contract-based commercial consulting services to organizations operating at the intersection of healthcare, life sciences, and advanced diagnostics. Specializing in software sales strategy within the cell and gene therapy sector, I supports clients in navigating complex sales cycles, defining market entry strategies, and identifying the right customer personas to drive adoption and long-term success.Core ServicesGo-to-Market Strategy for Specialty Software Vendors Identification and segmentation of target markets Persona development for buying and influencing roles Competitive intelligence and positioning recommendations End-to-end sales process design and optimizationCommercial Strategy for Cell & Gene Therapy Software Solutions Insights into buyer needs and regulatory considerations Stakeholder mapping within academic, research, and commercial CGT centers Strategic outreach planning and value messaging alignmentWorkflow Consulting for Laboratory and Blood Center Operations Deep expertise across anatomic pathology, clinical labs, molecular labs, and blood centers Evaluation of current-state processes and identification of automation opportunities Recommendations for digital transformation and workflow efficiency gains Software interoperability guidance (EHR/LIS/LIMS integrations)DifferentiatorsWith a strong track record in both direct sales and strategic planning, I bring a nuanced understanding of commercial dynamics across regulated healthcare environments. Leveraging nearly two decades of experience, I help early-stage and scaling companies sharpen their value propositions, streamline commercialization efforts, and position themselves competitively in a crowded and evolving marketplace.
Education
The University of Kansas
Bachelor of Arts - BA
1987 — 1991
Skills
- Medical Devices
- Product Launch
- Capital Equipment
- Biotechnology
- Oncology
- Pharmaceutical Sales
- Market Development
- Pharmaceutical Industry
- Lifesciences
- Cardiology
- Sales Operations
- Cross-Functional Team Leadership
- Urology
- Commercialization
- Account Management
- Sales Management
- Project Management
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