Dawn Ryden

About Dawn Ryden

Dawn Ryden, a seasoned communications and marketing professional with experience in business development, event planning, marketing, media communications, and public relations. She has worked with many companies, from start-ups to very established brands, and has a successful track record of securing media placements within the consumer and trade media that ultimately supports sales and growth of each company.*Seasoned communications and marketing professional with experience crafting the buyer’s journey from top of funnel through sales and driving brand awareness across consumer brands.*Track record of success of driving brand awareness around known and emerging consumer brands to drive sales increases.*Secures high-profile media placements within the consumer and trade media, both traditional and digital, to drive brand recognition and growth.

Experience

1. Managing Director CEO

   3d Communications

   Nov 2016 — Present · Austin, TX, US

   Stood up a new organization to offer strategic PR solutions inclusive of top-of-funnel brand awareness, media placements, influencer marketing, events, and tradeshow support as well as content creation to drive sales- Develop branding, attend trade shows, and market to past and potential clients to develop a healthy pipeline of continuous business- Developed, trained, and managed a remote team ranging from 2-5 people to meet client objectives and scope of work- Work with 10 -20 clients annually to deliver specific media relations and media placements, assist with product launches, develop and plan content creation, prepare communications and strategic plans as well as support the overall messaging of the brand in a consistent manner- Secured media placements in media outlets such as The Drew Barrymore Show, Today.com, USA Today, Country Living, Reader’s Digest, CNN, MSN, and more- Manage client’s Public Relations plan and strategy with comprehensive and out-of-the-box media targeting to secure top-tier media placements- Craft specific messaging aligned with marketing strategies for immediate and future growth objectives- Run influencer programs to offer clients consumer-facing social media options, including product sampling, content development, and more- Implemented an Affiliate Market program to diversify client account services and to create additional revenue channels for the company.

Skills

• Account Management
• Social Media
• Public Relations
• Media Relations
• Marketing
• New Business Development
• Business Development
• Press Releases
• Event Planning
• Crm
• Marketing Communications
• Social Networking
• Newsletters
• Social Media Marketing
• Public Speaking