Dawn Romberg
Marketing Communications Strategic Planning & Execution | Communications Management | Program Development
- Role
- Senior Advisor, Executive Communications at The Cigna Group
- Location
- West Hartford, CT, US
- LinkedIn followers
- 500 followers
About Dawn Romberg
Senior marketing and communications leader specializing in the development of comprehensive corporate communications strategies to enhance brand image and support the achievement of company objectives. Trusted partner to manage a top tier team of communications professionals and build a world-class strategically aligned communications function. Demonstrated expertise in the creation of company-wide messaging, communications, marketing, advertising, and social media policies, standards, practices, processes, and programs that contribute to the overall success of an organization. Results-focused professional driven to develop compelling content—assesses effectiveness of strategy through data collection and analysis.Core areas of expertise include: Strategic Planning & Execution | Marketing Management | Communications ManagementCause Marketing | Program Development | Stakeholder CommunicationsCrisis Management Communications | Brand Messaging & Integrity | Content DevelopmentMarketing Collateral Development | Budget Planning | Social Media/Digital MarketingPolicy & Process Development
Experience
Senior Advisor, Executive Communications
Sep 2024 — Present · Bloomfield, CT, US
Identified, researched, and wrote key customer and client stories that were amplified across internal/external channels, including The Cigna Group’s 2024 Annual Report. • Developed close communications for the divestiture of Cigna Healthcare’s Medicare and CareAllies businesses.• Managed enterprise-wide campaign to highlight ways in which Cigna is leading the industry in customer experience. • Conducted research to support the CEO Communications team.
Education
Hartwick College
BA
Skills
- Budgets
- Insurance
- Cross-Functional Team Leadership
- Press Releases
- Corporate Communications
- Leadership
- Event Management
- Crisis Communications
- Communications Planning
- Management
- Newsletters
- Program Management
- Business Development
- Health Insurance
- Communication Training
- Editing
- Employee Benefits
- Marketing Communications
- Speech Writing
- Integrated Marketing
- Project Management
- Public Relations
- Internal Communications
- Media Relations
- Medicare
- Marketing
- Strategic Planning
- Strategy
- Strategic Communications
- Mergers & Acquisitions
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