Dawn Riedel
Vice President/ Chief Marketing & Communications Officer
- Role
- Vice President Marketing & Communications Chief Marketing Officer at CAS
- Location
- Powell, OH, US
- LinkedIn followers
- 500 followers
About Dawn Riedel
I’m the Vice President, Chief Marketing Officer at CAS (formerly Chemical Abstracts a Division of the American Chemical Society which is a global company on a mission to advance the broader chemistry enterprise and its practitioners for the benefit of Earth and its people. In my role, I’m responsible for the development and implementation of a global marketing strategy that strives to connect the world\'s scientific knowledge to accelerate breakthroughs and improve lives. I have more than 25 years of cross-industry marketing and strategy experience and prior to joining CAS, I served as Senior Director Corporate Marketing at Oracle Health (formerly Cerner Inc) and Director of Enterprise Marketing at Cardinal Health. I’ve also held positions at Nestle USA and Borden Foods. among others.I hold a B.S. in Marketing & Logistics Management from The Ohio State University and and an MBA from DePaul University.
Experience
Vice President Marketing & Communications Chief Marketing Officer
Feb 2022 — Present · Columbus, OH, US
Spearhead a diverse team of 45 marketing professionals, enhancing brand visibility and engagement for CAS.• Develop and execute comprehensive digital strategies, resulting in a 30% increase in online engagement year-over-year.• Implement advanced SEO and analytics practices, leading to a 25% growth in organic traffic and improved lead generation.• Leverage emerging AI capabilities to optimize campaign performance, personalize customer experiences, and drive strategic decision-making, resulting in greater operational efficiency and marketing ROI.
Education
DePaul University
MBA, Marketing Management
The Ohio State University Fisher College of Business
BSBA, Transportation & Logistics
Skills
- Consumer Products
- Brand Management
- Cross-Functional Team Leadership
- Packaging
- Marketing Strategy
- Shopper Marketing
- Brand Development Strategy
- Brand Equity
- Analytics
- Product Management
- Business Analysis
- Marketing Research
- Profit & Loss Management
- Competitive Analysis
- Brand Development
- Segmentation
- Marketing Management
- Strategic Planning
- Brand Architecture
- Leadership
- Integrated Marketing
- Management
- Product Marketing
- Product Development
- Brand Communication
- Consumer Insight Development & Activation
- Advertising
- Marketing
- Strategy
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