Dawn Parkins

About Dawn Parkins

Hello, My name is Dawn S. Parkins and I am a Fashionsetter and a Trendista who believes…

Experience

1. Lead, Brand Experience

   Neiman Marcus

   Sep 2020 — Present · Charlotte, NC, US

   Plans seasonal events calendar in collaboration with Brand Experience Manager in Market / Metro - Manages invoices, budgets, and forecasts as needed - Supports development of detailed action plans for events applicable to stores and supports event execution in partnership with Selling Managers, Group Managers, Corporate Special Events, Client Development, and Senior Store Leadership - Manages scheduling internally and externally, planning, execution, production, breakdown, and reporting of events and activations - Supports supervisor in identifying, developing, and managing community relationships with philanthropic organizations, social groups, and corporate partnerships - Generates excitement around the NMG Brand by supporting the creation of inviting and compelling activations and events; balances this with a commercial mindset to help events generate both short- and long-term ROIs with clear selling goals and appropriate Associate follow-up - Creates collateral for invitations, letters, social media assets, and Sales Associate emails in support of the Client Development Manager - Builds engaging and compelling social media content for store - Train new hires on social media policy in compliance with brand requirements - Supports the All Heart program in-store and helps coordinate community service projects for store team in partnership with Human Resources and other store teams as applicable

Education

• Parsons School of Design - The New School

  Continuing Education Certificate, FASHION INDUSTRY ESSENTIALS

  2016 — 2017

• North Carolina State University

  BS, Criminology

  2003 — 2008

• Udemy Alumni

  Certificate, Become A Fashion Buyer

  2020 — 2021

• Parsons School of Design - The New School

  Certificate, Fashion Business Essentials

  2021