Dawn Liri
THOUGHT LEADER | INNOVATION CHAMPION | CHANGE CATALYST
- Role
- VP Campaign Program Management at Citi
- Location
- Jacksonville, FL, US
- LinkedIn followers
- 500 followers
About Dawn Liri
A results-oriented leader with over 15 years of expertise in digital strategy, business…
Experience
VP Campaign Program Management
Apr 2011 — Present · Jacksonville, FL, US
Vice President | Campaign Program Management Mar 2025 - PresentVice President | Database Marketing (DBM) Senior Manager Feb 2018 – Mar 2025Vice President | Program Manager Jun 2014 – Feb 2018Vice President | Program Analyst Apr 2011 – Jun 2014• Business Analytics: Proactively identified and addressed business concerns, ensuring data accuracy and alignment across shared data areas.• Leadership: Led a team of analysts managing billions of data rows, created Tableau dashboards, and achieved 0 missed deadlines.• Knowledge Sharing: Mentored team members in UNIX, SAS, Oracle SQL, and Encompass for effective loyalty marketing and analytics. Developed and distributed departmental procedural manuals through Confluence for organizational use.• Marketing Strategy: Executed strategies in partnership with leadership, establishing KPIs aligned with organizational objectives.• Collaboration: Liaised with key stakeholders to orchestrate activities and execute business priorities across multiple workstreams.• Project Management: Led multiple high-impact projects in collaboration with stakeholders across the organization, ensuring timely delivery and compliance with milestones.• Reporting Management: Analyzed requirements and advised stakeholders on infrastructure capabilities, improving analytical tools and reporting.• Efficiency Improvements: Automated standard coding routines, enhancing departmental efficiencies by 53% year-over-year.• Profit Generation: Spearheaded mass reissues and card issuance migrations, achieving over $37 million in gross profit.• Implementation Leadership: Guided departmental changes for Citi’s Aprimo implementation through effective negotiation.
Education
Arizona State University
Bachelor of Arts - BA, Organizational Leadership
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