Dawn Henson
- Role
- Vice President Global Marketing at Ionis Pharmaceuticals, Inc.
- Location
- Kittery Point, ME, US
- LinkedIn followers
- 500 followers
About Dawn Henson
As a Senior Marketing Executive for pharmaceuticals and biotechnologies, I direct…
Experience
Vice President Global Marketing
Mar 2020 — Present
As VP Global Marketing and Franchise Lead for Eplontersen, I lead North American and global marketing, business operations, training, and patient advocacy teams for TEGSEDI & WAYLIVRA in 12 countries and manage team of 17 people with 5 direct reports and 12 indirect reports. Key Achievements Co-Lead Alliance with AZ for the launch of Eplontersen; accelerating globalization and patient reach • Selected to build the commercial organization and develop go-to-market strategy and product launch plans for Eplontersen, a ligand-conjugated (LICA) investigational antisense medicine designed to reduce the production of transthyretin, or TTR protein, to treat all types of TTR amyloidosis (ATTR), a systemic, progressive, and fatal disease. • Led the development of the first-ever integrated 5-year strategic and operating plan, which aligned siloed functions and resulted in Q1 performance 10% ahead of budget. • Designed rationale for Global Brand Team and named franchise lead for Ionis near-term $2B pipeline asset. • Harmonized departmental cultural gaps and increased employee motivation and engagement.
Skills
- Health Economics
- Hospital Sales
- Cross-Functional Team Leadership
- Cardiology
- Pharmaceutical Industry
- Business Development
- Strategic Planning
- Pharmaceutical Sales
- Strategic Thinking
- Sales Effectiveness
- Product Launch
- Rheumatology
- Neuroscience
- Clinical Development
- Clinical Trials
- Market Access
- Neurology
- Healthcare
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