Dawn Kosanovich
Marketing Strategy Professional | Senior Brand Manager | Proven success across multiple categories | Innovation, strategy, planning and activation expertise | I love growing life-changing brands
- Role
- Senior Consultant at Wavestone
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Dawn Kosanovich
I am a marketing professional with proven results utilizing marketing strategy, brand…
Experience
Senior Consultant
Nov 2020 — Present · Pittsburgh, PA, US
Program Manager, Pittsburgh International Airport, 1/2025-7/2025: Led planning key milestone execution for the 2025 bond sale, including $368 million Series 2025A and $44 million Series 2025B Airport Revenue bonds. Oversaw content and coordinated cross-functional review of the Report of the Airport Consultant and Preliminary Official Statement to ensure accuracy and timely completion. Initiated and managed collective bargaining process between Allegheny County Airport Authority Leadership and seven unions, to forge eight new contract agreements. Prepared and presented recommendations to the chief executive officer and senior leadership team. Project Manager, Pelacarsen, Novartis Pharmaceuticals, 10/2024-01/2025: Drove agenda and progress of strategic teams in Novartis Cardiovascular portfolio. Facilitated dialogue among key stakeholders to advance and complete project deliverables. Led development of contractual agreement for disease awareness initiative with National Basketball Retired Players Association (NBRPA), solidifying 2025 plans. Collaborated with team to outline strategic purpose and tactical elements of Lp(a) disease awareness event.Project/Marketing Manager, LEQVIO, Novartis Pharmaceuticals, 07/2021-07/2024.Led development of LEQVIO’s first digital booth debuting at American Heart Association Congress to over clinicians and researchers. Led development of HCP communications resulting in point-of-care and targeted e-mail campaigns. Initiated and briefed 2024 Cholesterol Education Month campaign. Co-led management and execution of LEQVIO launch meeting for over 1,300 headquarter and sales team members. Drove Integrated Marketing Strategy Team agenda with Executive Director to shape team progress. Led Agile sprints for healthcare professional message development and United Healthcare Acceleration, facilitating multiple work streams to drive progress. Organized budget, identifying risks and opportunities and facilitating solutions.
Education
Bryn Mawr College
Bachelor of Arts - BA
University of Pittsburgh Katz Graduate School of Business
Master of Business Administration - MBA
Skills
- Product Marketing
- Product Innovation
- Brand Awareness
- Consumer Behaviour
- Fmcg
- Web Analytics
- Integrated Marketing
- Marketing
- Database Marketing
- Shopper Marketing
- Trade Marketing
- Media Planning
- Consumer Products
- Marketing Research
- Advertising
- P&L Management
- Strategic Thinking
- Market Planning
- Sales
- Creative Strategy
- Strategy
- Market Research
- International Marketing
- Mobile Marketing
- Product Launch
- Brand Development
- Segmentation
- Global Marketing
- Digital Marketing
- Relationship Marketing
- Brand Management
- Cross-Functional Team Leadership
- Packaging
- Marketing Strategy
- Direct Marketing
- Brand Equity
- Customer Insight
- Brand Architecture
- Product Development
- Online Marketing
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