Dawn D.

About Dawn D.

As a seasoned hospitality leader with 28 years of experience, my career has been marked…

Experience

1. Director of Sales and Marketing

   Hotel Equities

   Jun 2019 — Present · Greenville, SC, US

   Four Points Spartanburg By Sheraton- Opening Sales Director- Traveling and proactively selling and achieving financial, prospecting, and outside sales call targets.Collaborates with PR team, and the Director of F&B on property-specific marketing initiatives for the Asset- Works with the Director of Revenue in developing and recommending product positioning, packaging, and pricing strategy to produce the highest possible long-term market share in all market segments but concentrating on Group, Consortia, FIT, and Corporate- Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends- Establishes and maintains relationships with industry influencers and key strategic partners- Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events- Directs sales forecasting/sales budget activities and sets performance goals accordingly- Directs staffing, training, and performance evaluations to develop and control sales and marketing programs- Meets with key clients, assisting sales representatives with maintaining relationships and negotiating and closing deals- Submits consortia and RFP agreements annually.

Education

• County College of Morris

  Associate's degree