Davit Ayvazyan

About Davit Ayvazyan

Globally Experienced Marketing Leader and Innovator I thrive by stepping outside my comfort zone to drive growth, innovation, and large-scale transformations. I\'ve been at the forefront of digital transformation in multiple industries, with 19+ year career across six countries in the following cities - London, Moscow, New York, Prague, Yerevan, and Almaty.My expertise lies in aligning sales and marketing efforts, leveraging data insights, and harnessing the power of the latest technology solutions for improved customer satisfaction, conversions, and revenue. Innovative Problem Solving - Identified and implemented industry-leading solutions to spur organizational change. As a hands-on leader, I guide company transformations, re-designing operations for enhanced effectiveness and efficiency. My focus on customer and data insights has consistently informed business decisions and my negotiation skills have proven invaluable in driving strategic initiatives. Delivered Results - As the driving force behind numerous successful campaigns and initiatives throughout my career, demonstrated my ability to manage large-scale projects across digital marketing channels. Leadership - My leadership style is characterized by empathy and transparency. I place the best interests of employees and customers at the heart of my decisions. I\'m known for being an easy-going team player who\'s not afraid to admit when I don\'t know something. But more importantly, I\'m known for finding the answers or solutions to pressing business problems. Adaptable - In a world rapidly shifting from relationship-based to digital businesses, I\'ve found my passion in transforming marketing teams into highly efficient, effective units. I\'m energized by the opportunity to lead, innovate, and grow in this ever-evolving landscape. I\'m motivated by the potential to impact organizations, industries, and revenues significantly. Drove Business Efficiency: Developed and implemented strategic media plans, successfully reducing media costs by threefold and doubling ROI. Amplified Lead Generation: Led impactful initiatives, fostering alignment between Marketing and Sales departments that resulted in a remarkable 117% increase in Sales Qualified Leads (SQLs) and a 55% boost in form submissions, saving 19 hours monthly on operational tasks. Boosted Brand Metrics: Leveraged advertising and marketing expertise to enhance key brand metrics significantly, improving brand positioning and visibility.

Experience

1. HSBC

   Present

Education

• Institute of Practitioners in Advertising

  Advanced Certificate in Effectiveness

• Harvard Business School Online

  Management Essentials

• Harvard Business School Online

  Organizational Leadership

• Harvard Business School Online

  Specialization in Leadership and Management

• Scaled Agile

  Leading Safe

• Institute of Data and Marketing (IDM)

  Professional Diploma in Digital Marketing , Digital Marketing

• Armenia State Economic University

  Master of Arts Degree – Finance & Credit

• Harvard Business School Online

  Power and Influence for Positive Impact