Davis Tiblier

Director, Product Marketing Management @2K

Core games lead driving marketing strategy, optimization, and execution for global product launches in the following areas-Full 360 marketing strategy: oversight of paid and earned global marketing budget and strategy in 9+ territories, including First-Party paid and editorial, omni-channel biddable advertising, influencer marketing, PR & Comms -Managed a portfolio of product PCMs aggregating $240M in 2022 with budgets ranging from $300K to $30M -Adapted budgets for multiple marketing disciplines to ensure Core game portfolio hit $200M+ PCM targets in FY21 and FY22 -Represented marketing strategy and optimizations in All-Hands meetings and in direct meetings with President, CMO, and COO -Portfolio and marketing tech optimization: contributed to over delivery of Core game PCM by $8M in FY22 by introducing catalog marketing initiatives to better monetize products with existing budgets and technology -Established proprietary 2K launcher as an additional, free marketing channel to cross-sell 2K products and reach 2M+ existing customers monthly -Introduced and managed multi-game campaigns with pooled product marketing budgets to avoid intra-2K competition and minimize over saturation of console gamer audiences during key sales periods -Developed and maintain Datorama dashboards for cross-matrixed teams to identify data-driven optimizations and A/B testing to increase ad engagement, conversions, and site capabilities -Responsible for delivering all necessary components to launch a complex mix of SKUs on digital and physical storefronts, and the execution of global, localized marketing campaigns -Led a Demand Generation Team of 6 FTEs to drive BAU campaigns and developed Launch Contingency Plans with clear plans of actions based on real-time install reports -Led a GTM team of 4 FTEs to project manage all aspects of go-to-market execution and ensure all territories are equipped with materials required to execute global strategy