Sonya Davis

SVP Americas @Points A Plusgrade Company

Toronto, ON, CA

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Sep 2025 — Present

SVP Americas @Points A Plusgrade Company

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SKILLS

Direct MailDigital StrategyCustomer Relationship Management (Crm)Customer InsightLoyalty MarketingDirect MarketingLoyalty ProgramsDigital MarketingRelationship MarketingMulti-Channel MarketingCrmDatabase MarketingMarketingMarketing StrategyAccount ManagementInteractive MarketingCustomer AcquisitionCampaign ManagementSegmentationIntegrated Marketing

ABOUT SONYA DAVIS

Recognized for leading strategies to deliver results-focused marketing and loyalty solutions to top Canadian financial institutions and premium global travel brands. Delivering ancillary revenue, profit and engagement optimization across leading global hospitality, airline and financial institution programs. Launch and optimization of the first World Elite MasterCard loyalty program in Canada. Including program expansion internationally. Award winning FI employee recognition program peer-to-peer, quarterly and annual campaigns. Rewards fulfillment, channel management and value proposition strategy.Proven people-focused leadership across both cross-functional and working teams to inspire and drive performance.Specialties: Consumer & Employee Loyalty, Engagement, Payments, Loyalty Program Strategy, Digital Marketing, Project Management, Partnerships, BD, Customer Experience

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