MacKenzie Davies

About MacKenzie Davies

An innovative and industrious professional, I have 9+ years of demonstrated history in both marketing and strategy & operations. Skilled at developing and executing strategies to achieve business and growth objectives. As a collaborative decision maker, I strive to display the value of insight-led, data driven initiatives. My experience spans a variety of sectors including travel & hospitality, telecom, retail, automotive, energy and defense. I pride myself on being a self-starter and innovator that never settles for the status quo and consistently delivers on leading top projects through leadership, teaming, creativity, and effective project management skills.Strategy & Planning | Marketing Strategy | Brand Strategy | Digital Marketing | Omnichannel Marketing | Governance | Global Digital Strategy | Social Media | Content Marketing | Lead Generation | Email Marketing | Campaign Management | Recruitment Process Outsourcing | Talent Acquisition | Client Service | RFP & Bid Process | Sales Enablement | Contract Negotiation | Event Planning | Experiential Marketing | Go-to-Market Strategies | Proposal Development | People Management

Experience

1. Lead Campaign Marketer Consumer Industry Transportation, Hospitality & Services Sector

   Deloitte

   Jul 2021 — Present

   Strategic advisor to National Sector Leaders and Sub-sector Leaders to drive marketing campaigns and activations aligned to key business imperatives• Collaborate with practice to define marketing plan, including internal and external channel strategy and eminence plays• Manage priority multi-channel and multi-activation campaigns to support key research and thought leadership releases• Coordinate sponsorship and speaker engagements for strategic sub-sector conferences and events• Manage sponsorship relationships with third-party content creators, strategic associations and global councils• Partner with internal and external agencies to develop, implement and measure campaigns• Responsible for cross-promotion and integration of promotional efforts for large scale campaigns across the firm• Leverage internal resources to coordinate ongoing competitive intelligence efforts

Education

• John Carroll University

  Bachelor of Arts (B.A.), Political Science and Spanish Language

Skills

• Sourcing
• Research
• Microsoft Word
• Team Leadership
• Powerpoint
• Microsoft Excel
• Advanced Spanish
• Recruiting
• Time Management
• Facebook
• Interpersonal Communication
• Social Networking
• Teamwork
• Applicant Tracking Systems
• Event Planning
• Networking
• Communication
• Leadership
• Public Speaking
• Social Media
• Microsoft Office
• Spss
• Customer Service