David S.
Director, Acquisition Marketing @UnitedHealthcare
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WORK HISTORY
Director, Acquisition Marketing @UnitedHealthcare
Lead national acquisition marketing efforts for Individual and Family Plans, overseeing strategy, execution, and performance across omnichannel campaigns. Drive new member enrollment while optimizing cost efficiency and maximizing ROI.Key Responsibilities- Lead and mentor a cross-functional team focused on growing membership through data-driven acquisition strategies- Develop and execute integrated marketing campaigns that increase applications and reduce cost per acquisition- Manage internal stakeholders and external agency partners to deliver strategic planning, compelling creative, and seamless execution- Oversee full-funnel acquisition tactics across both offline (TV, radio) and digital channels (social, search, affiliate, influencer, email/SMS, and display)- Manage and optimize an eight-figure marketing budget to ensure efficient resource allocation and measurable impact.Core Skills:Acquisition Strategy · Performance Marketing · Budget Management · Cross-Functional Leadership · Digital & Traditional Media · Agency Management · Data-Driven Optimization
EDUCATION
University of San Diego
BS, Business Administration
The American School Foundation
High School Diploma
UC San Diego Extended Studies
Web Publishing Certificate, HTML, XHTML, CSS, Web Design, Javascript
SKILLS
ABOUT DAVID S.
I’m a multicultural marketing leader with 20+ years of experience building powerful brand strategies and integrated campaigns that drive growth, relevance, and cultural resonance. My passion lies in connecting brands with diverse audiences—especially the U.S. Hispanic market—through insight-driven storytelling and strategic innovation.I’ve led high-performing cross-functional teams and developed award-winning marketing initiatives for global CPG brands, nonprofits, and academic institutions. Including UnitedHealthcare, DishLATINO, Unilever (Knorr, POND\'s), Allstate, FEMSA, OXXO, La Costeña, Canel\'s, PEMEX, the United Nations, and the University of San Diego, among many others.Core Strengths: • Multicultural Consumer Insight: Deep expertise in Hispanic market behavior, segmentation, and messaging• Strategic Marketing Leadership: Skilled in brand positioning, go-to-market strategy, and omnichannel planning• Cross-Functional Collaboration: Proven ability to align stakeholders and lead diverse teams across disciplines• Persuasive Communication: Clear, compelling storyteller and educator on multicultural marketing valueI believe great marketing bridges cultures, builds trust, and delivers lasting business impact. It’s a principle that guides how I shape strategies, tell stories, and deliver measurable value.
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