David Wurster
President at Vincentric, LLC
- Role
- President at Vincentric, Llc
- Location
- Bloomfield Hills, MI, US
- LinkedIn followers
- 500 followers
Experience
President
Jun 2004 — Present
Co-founded Vincentric in June, 2004. Vincentric provides data, knowledge, and insight to the automotive industry by identifying and applying the many aspects of automotive value. Using Vinbase™, its comprehensive, proprietary life cycle cost database, the company measures and analyzes the overall cost of owning and operating vehicles and its effect on the value provided to buyers. Vincentric data is used by organizations such as Ford, General Motors, Toyota, Volkswagen, Audi, AOL, Yahoo Autos, Cars.com, Forbes.com, Autotrader, Kiplinger’s Personal Finance Magazine, TheAutoChannel.com, Business Fleet Magazine, Fleet-Central.com, The National Renewable Energy Laboratory (subsidiary of The US Department of Energy), many state governmental agencies, and many other organizations as a means of providing automotive insight to their clientele.
Education
University of Michigan College of Literature, Science, and the Arts
AB
1976 — 1980
California State University-Dominguez Hills
Master of Business Administration (MBA)
1988 — 1992
University of Michigan-Dearborn
Master of Science (M.S.)
Skills
- Automotive
- Marketing Research
- Lead Generation
- Customer Acquisition
- Social Media Marketing
- Marketing
- Database Marketing
- Product Management
- Customer Insight
- Management
- Account Management
- Interactive Marketing
- Direct Mail
- Sales Process
- Web Marketing
- B2b
- Direct Marketing
- Market Planning
- Digital Strategy
- Marketing Communications
- SEO
- Market Research
- Strategic Partnerships
- Product Marketing
- Competitive Analysis
- Start-Ups
- B2b Marketing
- Digital Media
- Salesforce.com
- Segmentation
- Sem
- Multi-Channel Marketing
- Analytics
- Digital Marketing
- Advertising
- Web Analytics
- Integrated Marketing
- Ppc
- Strategy
- E-Commerce
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