David Wolff

About David Wolff

While leading brand and marketing strategy, creative, media, and insights, it has given me an intimate view of the opportunities and challenges faced by numerous B2C and B2B businesses, big and small, in many verticals—brands like UPS, Amoco, Macy’s, Cadillac, Maid Brigade, and Aaron’s. My work is about maximizing the potential of the brand; driving traffic and growth by fostering awareness, engagement, and consideration, supported by enterprise-wide brand consistency, multi-cultural relevance, and budget efficiencies. For me, it’s all about fostering a culture that generates great ideas. It’s essential for creatives and strategists to work as unencumbered as possible in an environment that faithfully encourages innovation and personal excellence. My role is to ensure that all stakeholders believe in the strategy and are able to recognize an idea’s potential in proper balance with the implied risks. I help everyone assimilate business objectives, the situation at hand, consumer insights, market conditions, legal constraints and operational realities along with nuanced relativity about what really matters to the customer. When it goes well, the marketing team and the executives maintain clarity, consensus and confidence in the go-to-market plan… and we win.My clients look to me as a trusted advisor who will tell them the unvarnished truth. I develop the team and lead brand positioning (internal and external), storytelling and creative development, integrated marketing planning, budgeting & optimization, brand & promotional campaigns, lead generation, media strategy (paid, owned and earned), qualitative and quantitative consumer research, market assessment & segmentations, program measurement and optimization, and ad agency relationship management. I am always happy to take a call and invest an hour to discuss how I may be able to help enhance the success of your business. Text me and we’ll schedule the slot.

Experience

1. CMO - Executive Director of Marketing

   911 Restoration - The Fresh Start Company

   Oct 2022 — Present · Los Angeles, CA, US

   My current position leading marketing for 911 Restoration is a truly special opportunity for me. This is the most human of brands driven by a culture that genuinely identifies with the value of empathy in customer relationships. It comes from the recognition that the impacts of a water, fire or mold disaster is traumatic; that people in crisis require special care and communication. This is a company built around the spirit of having people’s backs; our customer’s as well as each other’s. I am genuinely excited about the team and my role in growing the business and helping each of our franchisees thrive in their local markets.My career leading strategy, creative, media, and insights on both the agency and client sides has given me an intimate view of the opportunities and challenges faced by numerous B2C and B2B businesses, big and small, in many verticals—brands like UPS, Amoco, Macy’s, Cadillac, Maid Brigade, and Aaron’s. I am at my best when I am a trusted advisor who can provide the unvarnished truth. My work is about maximizing the potential of the brand; driving traffic and growth by fostering awareness, engagement, and consideration, supported by enterprise-wide brand consistency, multi-cultural relevance, and budget efficiencies. I develop the team and lead the brand positioning (internal and external), storytelling, and content development, integrated planning, budgeting & optimization, branding and promotional campaigns, lead generation, media strategy (paid, owned and earned), qualitative and quantitative consumer research, market assessment & segmentations, program measurement and optimization, and ad agency relationship management. I am accessible and always happy to invest some time to give back by listening and providing feedback on the potential of your brand. Text me and we’ll schedule the slot.

Skills

• Advertising
• Email Marketing
• Social Media Marketing
• Marketing Communications
• Direct Marketing
• New Business Development
• Online Advertising
• Marketing
• Marketing Strategy
• Social Media
• Retail
• Strategic Planning
• SEO
• Account Management
• Website Development
• Business Strategy
• Market Research
• Public Relations
• Sem
• Ppc
• Strategy
• Integrated Marketing
• Digital Marketing