David Willis

About David Willis

As a Creative Director at DELVE, I lead a highly talented team of designers, copywriters, and creative developers with a singular mission: to deliver on-brand, high-quality, and personalized creative that drives measurable performance and revenue growth. We specialize in crafting engaging digital advertising campaigns that resonate with audiences across various channels, using a data-informed approach to ensure maximum impact for both for-profit and nonprofit clients. With a deep understanding of full-funnel journeys, my team and I personalize messages and creatives for diverse audiences, driving performance that’s not only visually compelling but also strategically aligned with business goals. Our work spans multiple digital media channels—display, video, social, and search—always tailored to enhance brand presence and deliver results. I’m passionate about blending creativity with data-driven insights, ensuring that every creative decision is backed by performance metrics. This approach empowers our clients to achieve consistent and scalable results across their campaigns.

Experience

1. Creative Director

   Delve Deeper

   Nov 2019 — Present · Boulder, CO

   Key clients include UNICEF, Partners in Health, Leukemia & Lymphoma Society, Livestrong, Apple Leisure Group and sub-brands, Wynn Resorts, Greater Good CharitiesLead a diverse, globally distributed team of designers, copywriters, and developers to create innovative, data-driven digital campaigns for clients across multiple industries.Create data-driven, personalized creative for for-profit and nonprofit clients, focusing on audience engagement and measurable performance.Oversee end-to-end creative processes, from concept to execution, ensuring each project meets brand objectives and exceeds client expectations.Specialize in full-funnel customer journey strategies to optimize campaigns across display, video, social, and search media channels.Collaborate closely with internal teams to streamline workflows, optimize project management, and establish creative excellence as a core pillar of our success.Drive creative direction and strategy, aligning with client media plans to achieve key performance indicators (KPIs) and return on ad spend (ROAS).Drive creative innovation, integrating emerging technologies and trends into our campaigns, staying ahead of industry shifts to enhance client outcomes.

Education

• Northern Arizona University

  Bachelor of Fine Arts - BFA, Design and Visual Communications, General

  1995 — 1999

Skills

• Indesign
• Css
• Corporate Identity
• Production
• Brand Development
• Layout
• SEO
• Branding & Identity
• Interaction Design
• Online Marketing
• Logo Design
• Website Development
• Environmental Graphics
• Illustrator
• Advertising
• Mac
• Video
• Dreamweaver
• Page Layout
• Packaging
• Newsletters
• Graphics
• Creative Direction
• Graphic Design
• Photoshop
• Web Design
• Cascading Style Sheets (Css)
• Adobe Creative Suite
• Html
• Posters
• Adobe Acrobat
• Email Marketing
• Art Direction
• Web Development
• Business Cards
• Multimedia
• Brochures
• Logos
• Digital Media
• Typography