David Williams
Unified Omnichannel Commerce Advisor @Columbus Consulting International
Signup · Get unlimited contacts
WORK HISTORY
Unified Omnichannel Commerce Advisor @Columbus Consulting International
Supporting Columbus Consulting International as part of their extended network of industry specialists, focused on helping retail and consumer brands unlock growth through unified commerce strategy.Areas of contribution include:• Ecommerce and omnichannel transformation• Digital trading and performance optimisation• International market entry and expansion• Digital marketing and customer experience integration• Platform migration and delivery alignment• Stakeholder engagement • Digital technology supportWorking across B2C and B2B retail models, I collaborate on client challenges that require strategic clarity, cross-functional enablement, and commercial outcomes.
EDUCATION
The University of Manchester
BA
ABOUT DAVID WILLIAMS
I help CEOs, COOs, and PE backed leadership teams fix, stabilise, and scale eCommerce at tipping points for the next stage of maturity. I’m a fractional eCommerce consultant with 25+ years operator side experience across B2C and B2B. I’ve owned multi million P & Ls, led digital trading, performance marketing, platform and payments decisions, and international go to market across the UK, Europe, USA, and APAC.I also help teams operationalise AI in eCommerce, meaning: where it genuinely improves decisions and execution. At DCC and in current advisory work, that’s included AI led personalisation use cases, GenAI decision support for trading and category teams. Typical situations I’m brought into Stalled or inefficient eCommerce growth Margin pressure and rising cost to serve Post re-platform recovery or pre replatform discovery Fragmented teams structures that need rethinking for growth and integration🧭 How I help & Turnaround, transformation, transition, or scale Commercial accountability and P&L ownership1 to 3 days a week or FTC & , & Maturity diagnostics and prioritised roadmap Operating model and governance reset Trading and performance optimisation Platform, data, and pragmatic AI enablement🤝 If you’re at a tipping point and need experienced judgement and delivery quickly, or contact me on d••••@dhwdigital.com
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.