David Wetton
Sales and Marketing Methods Leader @Michelin
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WORK HISTORY
Sales and Marketing Methods Leader @Michelin
Stoke-on-Trent, GB
As the strategic lead for the ENGAGE Salesforce implementation in the UK & Ireland, I drive the rollout of all related tools and processes—ensuring our region’s needs are effectively embedded within the broader European framework. My cross-functional role spans sales, marketing, service, technical, legal, and logistics, delivering seamless, end-to-end implementation and change management. Key ResponsibilitiesStrategic Planning: Define business requirements and tool specifications, aligning them with existing processes or creating new ones to meet evolving objectives.Change Management: Develop and lead change initiatives, ensuring adoption and business continuity.Training & Enablement: Design and deliver engaging training programs and coaching for all levels of the organisation—from executive leadership to frontline teams.Post-Go-Live Support: Monitor and validate post-deployment competencies, addressing gaps and identifying areas for continuous improvement. European Coordination & Module LeadershipOperating within the EUN scope, I oversee several key elements of the Salesforce ENGAGE ecosystem—such as KAP, Product Screening, and opportunity management—while coordinating across DACH, PN, and central EUR teams to ensure consistency and clarity in implementation.As European Module Manager for KAP and Sales Landing Signal, I also:Lead Virtual Teams: Indirectly manage a European team, coordinating implementation activities and performance.Align Sales Processes: Ensure adoption of harmonised sales practices in line with ENGAGE tools and forecasting.Drive Collaboration: Manage a pan-European sponsorship network to boost regional engagement and cross-market collaboration.Engage Stakeholders: Work closely with Customer Experience and Development teams to ensure user needs are heard and reflected across the business.
EDUCATION
ESCP Business School
Digital Transformation
The Manchester Metropolitan University
Post Graduate Dip IDM
Prosci
Change Management
SKILLS
ABOUT DAVID WETTON
A self-motivated and enthusiastic sales, marketing and strategy manager with extensive…
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