David Westlund
Marketing, Sales & Business. I\'m a People Person.
- Role
- Director of Digital Initiatives and Business Analyses at Wheelhouse 20 20
- Location
- Lake Oswego, OR, US
- LinkedIn followers
- 500 followers
About David Westlund
Experienced Director of Digital Initiatives, Business Marketing Analyst and Project Manager with a demonstrated history of delivering the right message to the right people at the right time to maximize ROI. Experience converting online campaigns to in-store sales. Strong operations professional skilled in Business Planning, Project Management, Content Marketing, Biz Dev, Marketing Strategy, Digital Advertising, Google Analytics and WMT, SEO, and Social Media.
Experience
Director of Digital Initiatives and Business Analyses
Jan 2014 — Present · Beaverton, OR, US
Responsible for expanding and managing our Digital Services division (12 internal employees and ICs) including web dev, on & off page SEO, local SEO, social media content creation, posting & ads, polygonal targeting attribution, search engine marketing and display advertising. · Facilitate quarterly client check-ins, as well as yearly Brand Marketing Planning meetings to review previous years\' efforts, gain feedback and realign/revise strategy and direction, as needed. · Manage large scale projects from cradle to grave, including full rebranding initiatives, multi-faceted marketing campaigns, market/business development strategies, and internal re-alignment by analyzing business and marketing data and generating comprehensive marketing and business solution plans. Clients ranged from small chain restaurants to multiple Fortune 500 companies. · Responsible for internal division hiring, budgeting and allocation. · Doubled (or more) multiple clients’ ROI with digital advertising with an overall average 5.3x ROI on ad spend. · Grew web traffic for clients with SEO optimizations by a minimum of 1.6x to a maximum of 508x · Experience in many CRMs including Salesforce, Trello, HubSpot, HeyOrca, HootSuite, Sprout Social, Monday, etc.
Education
Willamette University
BA, Biology/Biochemistry
2001 — 2005
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