David Watts

Company Owner @Dwsl Ltd

I set up DWSL because I believe there are plenty of consultants offering Sales Consultancy services, but very few that have extensive, practical experience. Mine has been acquired over 20 years of Senior Sales Leadership in a broad range of large Technology firms and a couple of early stage start ups too. Since incorporation of DWSL I have led a wide variety of Sales Transformation assignments for a number of Public Organisations, PE Backed Entities and PE firms themselves such as Hg Capital, Perwyn Investments etc. Assignments have ranged from a full diagnosis of sales effectiveness; implementation of best practice including: Rhythm of Business, GTM, Opportunity and Account Management, Talent Assessment and Talent lifecycle and organisation design. I have also undertaken the role of Interim Chief Revenue Officer for a portfolio client delivering an additional incremental €500k in Gross Profit in just 5 months. I am available for a few days a week to a few days a month depending on your requirements. I will work with you to set your Goals, Objectives, Strategies and Actions; improve your Go To Market; identify areas for improvements in Revenue Growth and operating margin; focus on sales optimisation and improvements in performance; to looking at how your sales organisation should be structured and recommend improvements. From a Sales Operations perspective, I am able to supplement this by creating a structure and process for reporting, establishing key metrics and managing opportunity reviews. I can also coach your teams through my Negotiation Skills Workshop. Lastly, and most importantly, I can also help you recruit, retain and develop top sales talent, having recruited well over 350 sales professionals in my time. I couple strong process with an excellent network and an innate understanding of who will deliver in an organisation and why.