Dave Ward
Director - Experience Design & Creative @CreateFuture
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WORK HISTORY
Director - Experience Design & Creative @CreateFuture
I lead the Creative & Design capability at CreateFuture (500+ employees), spanning experience strategy, product design (UX/UI), brand, service design and research.My role is to guide our teams and partner with senior leaders. Driving alignment between brand, product and experience so organisations scale with clarity and build customer trust.Recent work includes adidas, NatWest, FanDuel, Money Saving Expert, Penguin Random House, Aggreko, Skyscanner, abrdn, and Merck.
EDUCATION
Ulster University
Bsc Honours, Interactive Multimedia Design
SKILLS
ABOUT DAVE WARD
I work with senior leaders to make sure they are 100% confident in their brand, product and experience. Guiding leadership teams to align, set direction and define positioning, then translate this into toolkits and experiences that allow companies to scale with clarity and confidence.As an international award-winning Creative Director (Webbys, BIMA, Marketing Society, Drum), I bring a blend of strategic brand expertise and hands-on design direction. Over the last 20 years I’ve shaped propositions, brands and experiences for organisations including Disney, BBC, Universal Pictures, Adidas, Penguin, KPMG, Rothschild, Lloyds and Expedia.Beyond client work, I’ve helped build and exit two businesses: first as part of the leadership team that scaled and sold Realise, and later as founder of CreateFuture, which I led for eight years before its acquisition. Those experiences gave me a deep understanding of what it takes to grow businesses, build teams, and balance creativity with commercial outcomes.I also contribute to the wider creative industry as a member of the BIMA Creative Council, and as a judge for the BIMA, DMA, Lovie and Webby awards. For the last three years I’ve mentored through Creative Edinburgh, helping emerging talent grow in confidence and impact.I thrive at the intersection of strategy and creativity: aligning brand vision with business goals, shaping the creative foundations, and empowering teams to carry them forward.
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