David van Fleet

About David van Fleet

Forward thinking, results driven, advertising storyteller fluent in digital media, and dedicated to delivering strategies that emphasize efficiency and performance. Over 15 years of online advertising experience, developing innovative, strategic marketing campaigns that drive brand awareness, lead generation, revenue growth, and client satisfaction. I believe in performance analytics to identify growth opportunities, but also that numbers don\'t always tell the full story, and it is vital to bring a human element to every decision to achieve a successful outcome. Key Areas of Expertise: Performance Marketing, Media Strategy, Omnichannel Media Planning, Digital Marketing, Data Analysis, Collaboration, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Market Research and Analysis, New Media, Streaming, Team Leadership and Management

Experience

1. Director of Media Strategy Client Success

   Pinnacle Advertising

   Jun 2020 — Present

   Manages overall productivity, efficiency, and growth of the Media Strategy division, focusing on client growth, client retention, new business pitches, and RFP responses• Crafts strategic, full-funnel marketing plans customized to the needs of the client that can include lead/demand generation, brand awareness, or growth marketing, leveraging data-driven insights and innovative marketing tactics• Oversees marketing plan KPI analysis to optimize performance of both individual campaigns and overall plan, that aligns to holistic view of strategic success• Engages in relationship-building with other expert team departments across management (ad trafficking, media placement, optimizations) to meet agency goals and objectives• Responsible for reviews, mentorship, and growth of division members to provide client and account manager support, perform client facing meetings, produce client facing collateral (including client presentations), development of best-in-class strategic and tactical media planning, analyze reporting, and ongoing optimizations of the work• Vets out vendors to provide best in class tech• Client facing representative of media, supporting key clients include those in a variety of verticals in B2B and B2C, including Auto, eComm (retail and wholesale), Energy, Event Space, and Home Improvement across local, regional, and national markets

Education

• University of Washington

  Bachelors, English

  1997 — 2001

Skills

• Digital Marketing
• Ppc
• Display Advertising
• Advertising
• Organic Search
• Sem
• Search Advertising
• Social Media Marketing
• Search Engine Marketing (Sem)
• SEO
• Online Advertising
• Web Analytics
• Account Management
• Online Marketing
• Google Adwords
• Google Analytics
• Search Analysis
• Analytics
• Lead Generation
• Salesforce.com
• Social Media