David Thompson
Head of Marketing @TMS Motor Group
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WORK HISTORY
Head of Marketing @TMS Motor Group
Leicestershire, GB
Responsible for the managing the marketing budget for a £140M turnover organisation. • Managed relationships with highly complex organizations, Volvo Cars UK and Kia UK, collaborating with individuals across various levels of the marketing and sales functions.• Developed and executed comprehensive marketing strategies to enhance brand awareness, drive customer engagement, and generate leads.• Conducted market research to identify trends, target audiences, and competitive positioning. • Defined clear marketing goals and key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and ensure alignment with overall company objectives. Developed data-driven strategies to track performance, optimise campaigns, and enhance ROI.• Led the restructuring of the marketing function to enhance in-house capabilities, upskilling team members and fostering a more agile and self-sufficient department.
EDUCATION
The Manchester Metropolitan University
Bachelor’s Degree, Advertising and Brand Management
University of Exeter
Master of Science - MS, International Business
SKILLS
ABOUT DAVID THOMPSON
I’m an automotive marketing leader with experience driving commercial performance…
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