David Sultzer
General Manager Nio Germany @NIO
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WORK HISTORY
General Manager Nio Germany @NIO
Munich, DE
Leadership & Transformation- Built a high-performance, value-driven leadership culture- Led structural and process transformation to enhance operational efficiency and scalability + 67% Conversion Rate increase within 9 months - 55% CPA costs compaired to 2024- Fostered empowered, brand-driven teams with clear ownership and accountabilityBrand Development & Market Positioning- Positioned NIO as a premium tech-driven EV brand in Germany- Developed and executed brand strategies aligned with global brand DNA- Strengthened brand reputation through strategic partnerships, storytelling, and PRBusiness Strategy & Operational Excellence- Defined strategies for market launch and growth- Introduced data-driven performance models to drive operational excellence- Optimized customer journeys and brand touchpoints for consistent premium experience
EDUCATION
Volkswagen AG
Qualification program for Coaches and Consultants
Walter Henkels GmbH
Industrial manager assistant (IHK)
University of Cologne
Bachelor of Science (B.Sc.), Business, Management, Managerial Economics
ABOUT DAVID SULTZER
I help automotive companies achieve profitable growth in complex market phases through effective leadership, clear sales management and operational excellence. Particularly at the interface between international OEM requirements and German market realities.Implementation-Oriented General Manager | Automotive | Strategy | Sales Leadership | Chinese OEM ExpertiseResults-driven General Manager with extensive leadership experience in the automotive industry, including a strong track record in managing international markets and working with Chinese OEMs. Proven ability to lead cross-functional teams, scale operations, and drive strategic transformation in dynamic market environments.Recognized for a hands-on leadership style, entrepreneurial mindset, and a sharp focus on performance, growth, and operational excellence.
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