David Stodd

Business Development Specialist @Data Axle

Portland, OR, US

In my role as a Business Development Specialist at Data Axle, I delved into the drivers of human interests and motivations, exploring consumer and business data to understand what makes people engage and act. I\'m particularly excited about our Audience360 solution, an Identity Spine, which allows our clients to connect all their data, from zero-party to third-party, into a single location within their virtual private cloud (VPC).I believe that brands should own their identity solutions, ensuring data and processing remains within their VPC to comply with the growing demands of privacy, data governance, and consent management. Ultimately, this single source of truth around the individual helps brands bring a dynamic level of personalization to their messaging, while reducing costs associated with data management in an omnichannel ecosystem.

Oregon State University

BS Liberal Arts, Graphic Design