David Soto

About David Soto

With over 25 years of sales experience, I am a data-driven sales leader focused on building scalable revenue engines, developing high-performing teams, and delivering long-term value to clients. My background spans enterprise sales, go-to-market strategy, marketing alignment, and customer relationship management, enabling me to translate complex client challenges into structured, results-driven solutions.I am currently a Senior Director of Sales at CMIT Solutions, where I lead new business acquisition and support national growth initiatives across multiple verticals, including hospitality, healthcare, construction, professional services, and technology. In this role, I focus on consultative, security-first selling, complex deal strategy, pipeline health, and the development of standardized sales processes and playbooks designed to drive consistency, predictability, and scalability across the organization. I work closely with executive leadership, technical teams, and account managers to ensure strong alignment from initial discovery through delivery and long-term account growth.Previously, as Vice President of Sales, North America at Zuant, I led sales efforts for a mobile lead capture and event technology platform, driving revenue growth through strategic account development and data-driven decision-making. Before that, as Senior Director of Enterprise Sales at Cvent, I leveraged data visualization and analytics to measure and interpret client insights, generating over $20M in annual revenue across enterprise clients, partners, and strategic alliances. I also built and led a high-performing sales team, consistently exceeding revenue targets while fostering a collaborative, coaching-driven culture focused on professional development and long-term success.Throughout my career, I’ve been passionate about building sales organizations that balance performance with integrity while prioritizing strong process, clear expectations, and genuine partnership with clients and internal teams alike.

Experience

1. Senior Director, Sales

   CMIT Solutions

   Apr 2024 — Present · Austin, TX, US

Education

• The University of Texas at El Paso

  Bachelor of Business Administration - BBA

Skills

• Event Planning
• Crm
• Customer Relationship Management (Crm)
• Strategy
• Strategic Partnerships
• Sales Process
• Marketing Communications
• Social Media
• Sales
• Account Management
• Entrepreneurship
• Management
• Mobile Applications
• Social Media Marketing
• Business Development
• Trade Shows
• Lead Generation
• Salesforce.com
• Marketing
• Strategic Planning
• New Business Development
• Marketing Strategy
• Corporate Events
• Event Management
• Meeting Planning