David Smith
Architecture Lead @Gravitylab
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WORK HISTORY
Architecture Lead @Gravitylab
Auckland, NZ
As Lead Architect at GravityLab, I design and deliver enterprise solutions that help organizations scale their operations and streamline complex business processes.Key Contributions- Helped scale GravityLab from 3 to nearly 30 people while establishing robust engineering practices- Implemented modern CI/CD practices for Salesforce development, now used across all client engagements- Contributed to GravityLab becoming the top B Corp in New Zealand, 2nd in Australia, and 36th globally- Developed and open-sourced declarative tools now used by organizations including Coca-Cola and Salesforce- Provide technical mentoring for internal teams and emerging Salesforce professionalsAI and Agentforce Leadership- Leading team adoption of AI-powered development, upskilling developers with Claude Code for enhanced productivity- Implementing Agentforce solutions for clients, integrating Data Libraries with document analysis- Establishing AI-driven workflows internally to improve delivery speed and code quality- Architecting AI agent implementations that automate business processesRecent Architecture and Technical Leadership- Led Salesforce Data Cloud implementations with multi-org synchronization and identity resolution- Tech Lead for award-winning social media monitoring platform for youth services (CIO Award winner)- Architected Salesforce Communities with RealMe authentication and secure pre-filled forms- Implemented Amazon Connect contact center solutions for major New Zealand energy providers- Built complex integrations with traditional patterns and AI enrichmentClients: Auckland Unlimited, Flick Electric, Panasonic, Scouts NZ, Duke of Edinburgh, Crimson Education, and SMEs across retail, education, non-profit, and energy sectors.Community Leadership: Co-lead the Auckland Salesforce Developer User Group and regularly present at Salesforce events on integration patterns, AI implementation, and architecture best practices.
EDUCATION
University of Auckland
Bachelor of Business and Information Management, Accounting and Information Management
ABOUT DAVID SMITH
I\'m a technology architect and CTO who helps organizations design scalable solutions that drive measurable business outcomes. As Lead Architect at GravityLab and CTO at FiveToFlow, I balance deep technical work with strategic leadership, building systems that solve real business challenges while fostering teams that thrive.My approach combines expertise in Salesforce, AI integration, and cloud platforms with a strong focus on team development and engineering culture. I believe exceptional results come from building high-performing, low-churn teams. By fostering collaborative, supportive, and psychologically safe work environments, I help cultivate teams that consistently exceed expectations and achieve remarkable success.I specialize in:Enterprise architecture and integration design across Salesforce and cloud platformsAI implementation and Agentforce solutions that automate business processesBuilding robust CI/CD practices and modern development workflowsStrategic technology planning and product development from concept to marketMentoring developers and upskilling teams with emerging tools like Claude CodeAt GravityLab, I contributed to scaling from 3 to nearly 30 people and helped achieve top B Corp status in New Zealand, 2nd in Australia, and 36th globally. At FiveToFlow, I lead technology strategy and bring wellness products to market. Recent work includes leading Salesforce Data Cloud implementations, architecting AI-powered automation solutions, and establishing modern development practices across both organizations.
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