David Shaman

About David Shaman

I am an accomplished association professional with deep experience in organizational membership, stakeholder engagement, and communications strategy. In my leadership role at a national trade association, I strengthen relationships and create value for members to drive our organization\'s growth.My career has been built at the intersection of community, advocacy, and communication. At I work directly with member organizations to expand participation, foster collaboration, and ensure their voices shaped policy and programming.Previously, I managed high-impact communications initiatives for global institutions and associations, including launching the World Bank’s first environmental website and webcasting platform that produce educational content to helped political officials and development experts meet constituent needs.I am passionate about using my skills to help mission-driven organizations engage members more effectively, strengthen partnerships, and grow their impact in the communities they serve.Specialties: Membership development and engagement, stakeholder relations, organizational partnerships, communications and marketing strategy, project management, content creation, advocacy.

Experience

1. Membership and Marketing Manager

   Vpppa, Inc

   Aug 2024 — Present · Washington, DC, US

   Responsible for marketing and membership acquisition and retention for the leading U.S nonprofit association promoting cooperative safety and health management systems. Since joining I\'ve led campaigns and initiatives that have driven membership growth by 10% and employee growth by 5%.Developed a lapsed member campaign to that focused on gathering feedback on membership and the benefits and has recorded a 39% open rate and 32% engagement rate with 82% of respondents indicated an intent to renew. Followed up with personalized outreach that achieved 30 renewals and recovered in revenue. Created a strategic approach for lapsed member renewal with regional chairs. Conducted data analysis, created a dashboard that updated in real-time and marketing content, and coordinated monthly meetings to assess progress and review challenges. Since its launch, the initiative has enjoyed a 9% recovery rate.Produced a dormant full and associate member campaign and a compendium associate member campaign to engage and renew members whose enrollment had lapsed a year or longer. The full member campaign registered a 21% open rate and 49% of respondents were interested in rejoining. The associate campaign registered a 33% open rate and 25% or respondents were interested in rejoining.Revamped Mentoring Program to drive engagement and demonstrate membership value: Built a database of mentors and synched it with mentees seeking to improve worksite safety standards. Recruited regional chairs to lead engagement, launched a \"Mentor of the Year\" award, and revised digital assets. There are now ongoing mentoring relationships in four regions.Conducted a comprehensive website infrastructure and content upgrade of the membership and FAQ sections to improve the user experience and align messaging: Revised messaging to clarify membership benefits, enhanced navigation, and launched a rotating box on the home page of membership updates.

Education

• University of Maryland College Park

  B.S. Journalism

Skills

• Policy
• Economics
• Strategy
• Blogging
• Corporate Social Responsibility
• Public Policy
• International Development
• Politics
• Crisis Communications
• Capacity Building
• Development Economics
• Internal Communications
• Media Relations
• Human Rights
• Nonprofits
• Civil Society
• Strategic Communications
• International Relations
• Editing
• Policy Analysis