David Garcia

Field Guide @SRAM

TX, US

Dedicated to Amplifying Brand Loyalty & Retail Relationships-Strengthen key retail partnerships by proactively visiting and nurturing relationships with pivotal retailers, aligning their needs with SRAM\'s product offerings-Manage and foster relationships with SRAM OE and AM customer sales representatives, ensuring comprehensive education on SRAM products, both commercial and technical-Orchestrate OE and Aftermarket grassroots activities tied to product launches, enhancing brand visibility and engagement within the cycling community-Act as the primary liaison for OE and Aftermarket customer representatives, offering training, product information, and facilitating shop visits to drive brand advocacy-Coordinate and manage products for test rides, product demonstrations, and promotional events, ensuring an immersive brand experience-Support brand marketing efforts through strategic utilization of key social media channels, enhancing retail co-marketing initiatives and amplifying brand messaging.

Northern Arizona University

Business Administration, Operational, and Project management

Canyon Del Oro H.S.

Diploma