Ryan Alexander

About Ryan Alexander

As a regional digital marketing and brand experience leader within CommonSpirit Health, I specialize in transforming stories, data, and human insight into experiences that deepen trust, strengthen reputation, and bring our mission of humankindness to life.I currently serve as the South Region Manager of Digital Marketing & Social Media, guiding strategy across seven markets and partnering with national and local teams to unify content, accelerate engagement, and align digital touchpoints with organizational goals. Before this role, I led both the Texas and Northern California Divisions, elevating each to become top performers in systemwide social media response, engagement, and reputation metrics.My work centers on designing meaningful, measurable brand moments — from patient and consumer engagement to employee and provider experience. I enjoy building programs that empower teams, amplify authentic stories, and connect people to care in ways that feel personal, compassionate, and human-centered.I’m passionate about mission-driven storytelling, brand experience design, digital strategy, and helping organizations translate values into lived experiences. Always open to connecting, collaborating, and exploring ideas that make a meaningful impact.

Experience

1. Region Manager, Digital Marketing

   CommonSpirit Health

   Sep 2024 — Present

   As South Region Manager for CommonSpirit Health South Region—covering locations in OH, AR, TN, GA, KY, and Texas—I lead the digital marketing strategy that drives patient acquisition, engagement, and conversion across multiple channels. I oversee integrated campaigns and digital assets, ensuring optimal SEO, SEM, social media, email, and online advertising performance while staying ahead of industry trends and maintaining regulatory compliance.• Develop and implement regional digital marketing strategies to promote healthcare services and initiatives.• Drive patient acquisition and engagement with data-driven, multi-channel campaigns.• Oversee digital asset management and website optimization to enhance the patient journey.• Monitor performance metrics and refine strategies based on actionable insights.• Manage budgets and lead a high-performing team to foster innovation and compliance.• Leverage emerging digital trends to amplify brand awareness and community reach.

Education

• Tennessee Temple University

  BS

  1996 — 2001

Skills

• Indesign
• Leadership
• Illustrator
• Logo Design
• Marketing
• Web Design
• Graphics
• Adobe Creative Suite
• Graphic Design
• Branding
• Layout
• Corporate Branding
• Social Media Marketing
• Portrait Photography
• Photoshop
• Wordpress
• Photography
• Business Cards
• Illustration
• Social Media
• Wedding Photography
• Digital Marketing
• Advertising
• Magazines
• Strategic Communications
• Digital Photography
• Marketing Strategy
• Video Editing