David Thomson

Senior Manager @Deloitte

Toronto, ON, CA
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WORK HISTORY

Jan 2025 — Present

Senior Manager @Deloitte

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Toronto, ON, CA

As leader in the application of behavioral science and the study of human psychology to real-world challenges, I work with clients across sectors and industries to change human behavior for the better using evidence-based best practices and innovative new approaches. At Deloitte, I work with public and private sector clients in Energy, Safety, and Transportation to deliver measurable impact on challenges that improve society. I am passionate about leverage the scientific method to drive evidence-based decision making within governments and private organizations.

EDUCATION

2002 — 2006

McMaster University

Honors Bachelor of Arts, Political Science and Psychology

2006 — 2011

McMaster University

Doctor of Philosophy (Ph.D.), Cognitive Psychology

ABOUT DAVID THOMSON

I am a cognitive experimental psychologist currently working Vice President and Head of Experimentation at BEworks Inc, where we apply the principles of behavioural economics to real-world challenges in both the public and private sectors. By understanding the myriad biases exhibited by humans on a daily basis we can design and experimentally test interventions that drive meaningful behaviour change in the financial services, energy, retail, health, and education sectors.

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David Thomson — Senior Manager at Deloitte in Toronto, ON, CA | Unifers